# Ads & UGC: agent skills for AI video ads and UGC ads

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page.

Performance ads, UGC creator ads, hooks, testimonials and ad variants for TikTok, Reels and Meta. 21 skills for Claude Code, Codex and Grok, by type: workflows take a brief to a finished video, effects and styles change how it looks, prompts and guides teach the agent the craft, models run the generation.

## How-to tutorials

- [How to make a UGC ad video with AI](https://varg.ai/how-to/make-a-ugc-ad-video.md): A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
- [How to make video ad variants for testing with AI](https://varg.ai/how-to/make-video-ad-variants-for-testing.md): Ten or more short video ads from one brief, each with a different hook or format, for Meta/TikTok creative testing.
- [How to make personalized videos at scale with AI](https://varg.ai/how-to/make-personalized-videos-at-scale.md): One template, many versions: each lead's name, company and website in the video, optionally in a cloned voice.

## Skills (21)

### Guides (3)

- [Video Ad Specs](https://varg.ai/how-to/skills/inference-sh-video-ad-specs.md) — inference.sh: Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [TikTok Selling Video Guide](https://varg.ai/how-to/skills/tiktok-short-video.md) — zhenyangze, beta: Guide to TikTok product-selling videos: formats, 3-second hooks, shooting, editing, hashtags, metrics
- [Video Script Generator](https://varg.ai/how-to/skills/video-script-generator.md) — oliviapp8, beta: Writes a short-video script and shot list as YAML/JSON from pain-solution, before-after or plot-twist templates

### Workflows (16)

- [Character Keynote](https://varg.ai/how-to/skills/varg-character-keynote.md) — varg, beta: One render call: a Soul character delivers a keynote-style ad line on a generated stage, voiced by Seedance 2.5.
- [Consistent Characters](https://varg.ai/how-to/skills/varg-consistent-characters.md) — varg, beta: Multi-scene ads where the same actors, outfits and location hold in every cut: cards, composites, Kling v3 clips.
- [iMessage Video](https://varg.ai/how-to/skills/varg-imessage-video.md) — varg, beta: Pixel-perfect iMessage conversation videos from a JSON script: iOS 26 chrome, typing, tapbacks, group chats.
- [Higgsfield Product Photoshoot](https://varg.ai/how-to/skills/higgsfield-product-photoshoot.md) — Higgsfield: Shoot brand-quality product images in 10 modes: studio, lifestyle, hero banners, ad packs, try-on and more.
- [fal Commercial](https://varg.ai/how-to/skills/fal-commercial.md) — fal: Plan and run product photography, e-commerce batches, product reveal videos and lifestyle commercials.
- [fal Marketing](https://varg.ai/how-to/skills/fal-marketing.md) — fal: Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [fal UGC](https://varg.ai/how-to/skills/fal-ugc.md) — fal: Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- [AI Marketing Videos](https://varg.ai/how-to/skills/inference-sh-ai-marketing-videos.md) — inference.sh: Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [AI Social Media Content](https://varg.ai/how-to/skills/inference-sh-ai-social-media-content.md) — inference.sh: Produce reels, shorts, images and thumbnails for TikTok, Instagram, YouTube and X with one toolkit.
- [FLUX 3 Product Ads](https://varg.ai/how-to/skills/flux-3-product-ads.md) — Black Forest Labs: Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://varg.ai/how-to/skills/krea-marketing.md) — Krea: Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.
- [Gooseworks Video (Apple Notes Ads)](https://varg.ai/how-to/skills/gooseworks-apple-notes-ads.md) — Gooseworks: Video ads in chat from a reference ad or a ready style, including the viral HTML-only Apple Notes typing ad.
- [Marketing Video Production](https://varg.ai/how-to/skills/marketingskills-video.md) — Corey Haines: Corey Haines' marketing video skill: pick code, a video model or an avatar, then script, prompt and repurpose.
- [Business Motion Film](https://varg.ai/how-to/skills/business-motion-film.md) — echris6: Premium short commercials for real businesses: storyboard first, HTML/GSAP motion and an independent-critic loop.
- [dLazy Image Storyboard](https://varg.ai/how-to/skills/dlazy-image-storyboard.md) — dlazyai, beta: Plan-first storyboard workflow: specs, character sheet and script approved before each panel is rendered
- [Agentic Video Editor (ave)](https://varg.ai/how-to/skills/agentic-video-editor.md) — poseljacob: CLI where Gemini agents pick shots, trim, render with FFmpeg and score the result until a brief is met.

### Models & tools (2)

- [Higgsfield Generate](https://varg.ai/how-to/skills/higgsfield-generate.md) — Higgsfield: Generate images, video, 3D and audio across 30+ models, plus ad videos and virality scoring, from one CLI.
- [VectCut](https://varg.ai/how-to/skills/vectcut.md) — sun-guannan, beta: Drives the VectCut editing API: talking-head cuts, remixes, e-commerce ads, subtitles, effects, cloud render