--- title: "Amazon Ads MCP (official) — how to use it for AI video" description: "Amazon's hosted Ads MCP: Sponsored Products campaigns, reports, budgets, accounts and AMC queries from chat. Install in Claude Code, Codex and Grok with one command." url: https://varg.ai/how-to/skills/amazon-ads-mcp updated: 2026-10-29 --- # Amazon Ads MCP (official) — model skill for ads & UGC > **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q="` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install ` with no key, every varg model after `vargai login`. Amazon's hosted Ads MCP: Sponsored Products campaigns, reports, budgets, accounts and AMC queries from chat. - **Type:** [Model](https://varg.ai/how-to/models.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md) - **Slug:** `amazon-ads-mcp` - **Status:** live - **Publisher:** Amazon Ads (vendor) - **License:** proprietary - **Source:** https://advertising.amazon.com/API/docs/en-us/mcp/mcp-overview - **Works in:** Claude Code, Any MCP client, Claude.ai - **Requires:** Amazon Developer account with a Login with Amazon app approved for the Amazon Ads API, LwA security profile with the client's callback URL added, Amazon Ads account (profile, global or manager account) ## What it does Amazon-hosted MCP server (open beta since February 2026) at advertising-ai.amazon.com/mcp, with EU and Far East endpoints. Standard tools cover campaign management, reporting (parity with the November 2025 reporting APIs) and account management; workflow tools build a whole Sponsored Products campaign or expand campaigns to a new marketplace in one call. An Amazon-written Skills Library guides the agent through these workflows, a compact Lite endpoint (/mcp/lite) keeps context small, and an AMC SQL Generator expert tool is in closed beta. ## Use when - launch a Sponsored Products campaign from chat - pull Amazon ad performance reports into the next creative brief - expand a winning campaign to another marketplace ## Not for - generating ad images or videos - sellers without Amazon Ads API access (needs an approved developer app) ## Install - Claude Code: `claude mcp add --transport http amzn-ads-mcp https://advertising-ai.amazon.com/mcp --client-id --callback-port ` - Claude.ai: `Settings → Connectors → Add custom connector → https://advertising-ai.amazon.com/mcp` - Any MCP client: `https://advertising-ai.amazon.com/mcp` - Any agent, with the vargai CLI: `vargai install amazon-ads-mcp` ## More ads & UGC skills - [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants. - [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank. - [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled. - [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different. - [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending. - [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5. ## Run the generation on varg varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs. - Any agent with a terminal: `curl -fsSL https://varg.ai/install | sh` (Windows: `irm https://varg.ai/install.ps1 | iex`), then `vargai login` and every model is a command — `vargai generate_video …`, `vargai estimate_cost …` (https://varg.ai/how-to/cli/) - Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a -y` - Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp` - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt