# Phrase Builds From the Center — effect skill for headlines & callouts

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page.

Words arrive one at a time and push the growing phrase so it always sits centered.

- **Type:** [Effect](https://varg.ai/how-to/effects.md) · [Headlines & callouts](https://varg.ai/how-to/browse/skills/titles.md)
- **Slug:** `center-build-phrase`
- **Status:** live
- **Publisher:** Remocn · HeyGen (community)
- **License:** Apache-2.0
- **Source:** https://github.com/heygen-com/hyperframes/tree/main/registry/components/kinetic-center-build
- **Works in:** Claude Code, Claude.ai, Codex, Cursor, OpenClaw, Gemini CLI, Any MCP client, varg Studio
- **Requires:** HyperFrames (npx hyperframes), Remotion, CapCut (by hand)
- **Cost:** Free — the take renders locally; generated footage, if any, bills by the model

## What it does

Built on [Kinetic Center Build](https://github.com/heygen-com/hyperframes/tree/main/registry/components/kinetic-center-build) by Remocn (hyperframes), Apache-2.0. The write-up and recipes below are varg's.

First word lands center; each next word drives in from the right and shoves the line left until the full phrase locks center.

**When:** Say the tagline in sync with the voiceover, word for word.

**Watch out:** Do not time words to a fixed interval; cue each one from the word timestamps of the voiceover.

**Timing:** Each word 0.25–0.35 s, expo.out; final hold ≥ 1 s.

**Also called:** kinetic center build, word push, voiceover words

### In HyperFrames

```bash
npx hyperframes add kinetic-center-build
```
Feed word start times from the transcript JSON into the block variables so each push lands on its spoken word.

### In Remotion

```tsx
// npx shadcn@latest add @remocn/kinetic-center-build
const shown = words.filter(w => frame >= w.startMs/1000*fps);
```

### In CapCut

Captions → Auto captions (word-level), then style each caption chunk as a single word in the center; Animation In "Slide left" 0.25 s.

### Ready-made components

- [Kinetic Center Build](https://skills.varg.ai/component/hf.kinetic-center-build/) (hyperframes): npx hyperframes add kinetic-center-build
- [Kinetic Center Build](https://skills.varg.ai/component/animata.kinetic-center-build/) (animata): npx shadcn@latest add https://animata.design/r/text/kinetic-center-build.json
- [Word Push](https://skills.varg.ai/component/remocn.word-push/) (remocn): npx shadcn@latest add @remocn/word-push

### Where this comes from

- [Kinetic typography without After Effects (plan ~2 words per second)](https://oakgen.ai/blog/kinetic-typography-without-after-effects)
- [SVGator: kinetic typography, a guide to text in motion](https://www.svgator.com/blog/kinetic-typography-a-guide-to-text-in-motion/)

## Use when

- Say the tagline in sync with the voiceover, word for word.

## Not for

- Do not time words to a fixed interval; cue each one from the word timestamps of the voiceover.

## Install

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg`
- Codex: `npx skills add vargHQ/skills --skill varg-video-edit-library -a codex -y`
- Cursor: `npx skills add vargHQ/skills --skill varg-video-edit-library -a cursor -y`

## Example output

https://s3.varg.ai/how-to/previews/9fadd38e2164/lib-animata-kinetic-center-build.mp4 — Preview of the Kinetic Center Build component that builds this take (credit: Captured from the library’s own demo page (Animata), https://animata.design/docs/text/kinetic-center-build)

## More headlines & callouts skills

- [Kicker Over Rising Headline](https://varg.ai/how-to/skills/kicker-headline-rise.md): A small mono kicker fades in, then the headline rises word by word from a soft blur.
- [Rotating Benefit Word](https://varg.ai/how-to/skills/rotating-benefit-word.md): A fixed phrase holds while one word in it cycles through benefits, uses or audiences.
- [Masked Line Reveal](https://varg.ai/how-to/skills/masked-line-reveal.md): Each line slides up out of an invisible slot, so the type looks cut from the frame.
- [Marker on the Key Phrase](https://varg.ai/how-to/skills/marker-highlight-phrase.md): A marker band draws behind the one phrase that matters while the rest of the line stays calm.
- [Strike Old, Write New](https://varg.ai/how-to/skills/strike-and-replace.md): A line strikes through the old way, then the new word takes its place.
- [Clean Lower Third](https://varg.ai/how-to/skills/clean-lower-third.md): Name and role slide in at the lower left on a quiet bar, hold 3–5 s, then wipe out.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt