---
title: "Ecommerce video ad skills for Claude Code and AI agents — AI video generator workflow for ads & UGC"
description: "Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants. Install in Claude Code, Codex and Grok with one command."
url: https://varg.ai/how-to/skills/ecommerce-video-ads
updated: 2026-10-28
---

# Ecommerce video ad skills for Claude Code and AI agents — workflow skill for ads & UGC

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page.

Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.

- **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md)
- **Slug:** `ecommerce-video-ads`
- **Status:** live
- **Publisher:** varg (varg, verified)
- **License:** MIT
- **Source:** https://github.com/vargHQ/skills/tree/main/ecommerce-video-ads
- **Works in:** Claude Code, Codex, Cursor, OpenClaw
- **Requires:** varg API key or the varg MCP
- **Cost:** ~150–900 credits / finished 15–30 s ad (estimate) — Planning, scripts and checks are free; generation is quoted with estimate_cost and runs only after a yes.
- **Runtime:** 20–60 min

## What it does

The plan and the rules for short product videos that sell, from a research pass on X, platform guides, courses and seller forums (Oct 2026). It asks the four questions that change the rules (where it runs, product facts, assets, budget), picks the angle, the hook, the format and the person on camera, writes a second-by-second script, keeps the real product identical in AI shots, and applies each platform's rules: TikTok's AI label, TikTok Shop's bans on AI voices, slideshows and mismatched prices, Meta's similarity grouping, the FTC fake-testimonial rule and music licensing. It quotes the cost before generating and plans different-concept variants. References cover 30 formats, casting by category, structures, models and prompts, and the 25 questions sellers ask most.

## Use when

- Making a viral TikTok, Reels or TikTok Shop video for a product
- Ecommerce ad creatives, or "10 ads for my product"

## Not for

- App launch videos, music videos or brand films with nothing to sell

## Install

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg`
- Codex: `npx skills add vargHQ/skills --skill ecommerce-video-ads -a codex -y`
- Cursor: `npx skills add vargHQ/skills --skill ecommerce-video-ads -a cursor -y`

**Models it drives:** nano_banana_2_1, gpt_image_2_5, seedance_2_5, kling_v4, kling_v4_flash, veo_3_1, creatify_boreal, eleven_v4, sync_v3

## How-to tutorials that use it

- [How to make viral ecommerce videos for TikTok and Reels](https://varg.ai/how-to/make-viral-ecommerce-videos.md): Product videos that sell on TikTok, TikTok Shop, Instagram Reels and Meta ads: the angle, the hook, the format, the person on camera, the rules and the variants.

## More ads & UGC skills

- [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
- [fal Marketing](https://varg.ai/how-to/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.