# fal UGC — workflow skill for ads & UGC

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page.

Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.

- **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md)
- **Slug:** `fal-ugc`
- **Status:** live
- **Publisher:** fal (vendor, verified)
- **License:** MIT
- **Source:** https://github.com/fal-ai-community/skills/tree/main/skills/ugc
- **Works in:** Claude Code, Codex, Cursor, Gemini CLI
- **Requires:** fal API key (FAL_KEY), genmedia CLI
- **Cost:** Billed by fal per endpoint call
- **Adoption:** 367 installs, 256 GitHub stars (skills.sh, 2026-10-26)

## What it does

Plans and runs UGC-style social videos with genmedia: direct-to-camera creator scripts, talking-head ads, product demos, testimonials, founder clips, unboxings, reactions, before-and-after and faceless voiceover formats. It writes the script before the prompts and targets short vertical video.

## Use when

- A UGC or creator-style ad
- A testimonial, unboxing or reaction video
- Short vertical social video with a presenter

## Install

- Claude Code: `npx skills add fal-ai-community/skills --skill ugc -a claude-code`
- Codex: `npx skills add fal-ai-community/skills --skill ugc -a codex`
- Cursor: `npx skills add fal-ai-community/skills --skill ugc -a cursor`
- Gemini CLI: `npx skills add fal-ai-community/skills --skill ugc -a gemini-cli`

## Example output

https://s3.varg.ai/how-to/previews/414e4a210c1c/fal-ugc.mp4 — VEED Fabric 1.0 example on fal's model page (the UGC skill's default talking-head endpoint): creator-style clip of a woman talking to camera with a handheld mic; audio not kept (credit: fal, https://fal.ai/models/veed/fabric-1.0)

## How-to tutorials that use it

- [How to make a UGC ad video with AI](https://varg.ai/how-to/make-a-ugc-ad-video.md): A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
- [How to turn a product photo into a video with AI](https://varg.ai/how-to/turn-a-product-photo-into-a-video.md): A product shot turned into a short promo: orbit, push-in, exploded view or bullet time, with music.
- [How to make an app demo video with AI](https://varg.ai/how-to/make-an-app-demo-video.md): A polished demo of your app: device mockups, real screens, captions, music — for the App Store, ads or a landing page.

## More ads & UGC skills

- [fal Marketing](https://varg.ai/how-to/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [AI Marketing Videos](https://varg.ai/how-to/skills/inference-sh-ai-marketing-videos.md): Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [Video Ad Specs](https://varg.ai/how-to/skills/inference-sh-video-ad-specs.md): Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [FLUX 3 Product Ads](https://varg.ai/how-to/skills/flux-3-product-ads.md): Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://varg.ai/how-to/skills/krea-marketing.md): Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.
- [Marketing Video Production](https://varg.ai/how-to/skills/marketingskills-video.md): Corey Haines' marketing video skill: pick code, a video model or an avatar, then script, prompt and repurpose.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt