---
title: "Hedra MCP (official) — AI video generator workflow for ads & UGC"
description: "Hedra's hosted MCP: talking-avatar video, images, speech, music and SFX from Claude Code, Codex, Cursor or ChatGPT. Install in Claude Code, Codex and Grok with one command."
url: https://varg.ai/how-to/skills/hedra-mcp
updated: 2026-10-29
---

# Hedra MCP (official) — workflow skill for ads & UGC

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install <slug>` with no key, every varg model after `vargai login`.

Hedra's hosted MCP: talking-avatar video, images, speech, music and SFX from Claude Code, Codex, Cursor or ChatGPT.

- **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md)
- **Slug:** `hedra-mcp`
- **Status:** live
- **Publisher:** Hedra (vendor)
- **License:** proprietary
- **Source:** https://www.hedra.com/docs/pages/developer/v3/mcp
- **Works in:** Claude Code, Codex, Any MCP client
- **Requires:** Hedra account (subscription or pay-as-you-go MCP billing)

## What it does

Hedra hosts an MCP server at mcp.hedra.com with Hedra sign-in and no API key. The agent lists models, inspects inputs, estimates cost, then runs video, image, speech, music and sound-effect jobs and pulls results from your Hedra library. For ads it is the agent route to Hedra's talking-character videos (UGC-style presenters and spokes-avatars) plus voice and music in one place.

## Use when

- make a talking-avatar UGC ad from a script
- voice and music for an ad in the same session
- estimate cost before rendering ad variants

## Not for

- ad-specific planning (no ad skills bundled)
- publishing to ad platforms

## Install

- Claude Code: `claude mcp add --transport http hedra https://mcp.hedra.com`
- Codex: `codex mcp add hedra --url https://mcp.hedra.com`
- Any MCP client: `https://mcp.hedra.com`
- Any agent, with the vargai CLI: `vargai install hedra-mcp`

**Models it drives:** Hedra Character models, Hedra catalog video/image/speech/music models

## More ads & UGC skills

- [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Any agent with a terminal: `curl -fsSL https://varg.ai/install | sh` (Windows: `irm https://varg.ai/install.ps1 | iex`), then `vargai login` and every model is a command — `vargai generate_video …`, `vargai estimate_cost …` (https://varg.ai/how-to/cli/)
- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt