---
title: "Pika UGC Ads — AI video generator workflow for ads & UGC"
description: "15-second jump-cut selfie UGC ad from a product URL: hook, three cuts, outro, spoken dialogue with native lip-sync. Install in Claude Code, Codex and Grok with one command."
url: https://varg.ai/how-to/skills/pika-ugc-ads
updated: 2026-10-29
---

# Pika UGC Ads — workflow skill for ads & UGC

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install <slug>` with no key, every varg model after `vargai login`.

15-second jump-cut selfie UGC ad from a product URL: hook, three cuts, outro, spoken dialogue with native lip-sync.

- **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md)
- **Slug:** `pika-ugc-ads`
- **Status:** live
- **Publisher:** Pika (vendor)
- **License:** Apache-2.0
- **Source:** https://github.com/Pika-Labs/Pika-Plugins/tree/main/skills/ugc-ads
- **Works in:** Claude Code, Codex
- **Requires:** Pika account (OAuth via the MCP)
- **Adoption:** 41 GitHub stars (GitHub, 2026-10-29)

## What it does

Pika's official skill. From a product URL it picks one of six category essences (haul, app, food, beauty, fitness, tech), writes a five-act POV talking-head script and renders a 15-second 9:16 multi-cut UGC ad with dialogue on every beat and native lip-sync through the hosted Pika MCP (Seedance for 3:4). It ships in a 20-skill plugin with podcast, explainer, viral-hook and language-swap formats.

## Use when

- make a UGC ad from a product link
- jump-cut POV product ad
- creator-style talking-head ad with lip-sync

## Not for

- ads longer than 15 seconds
- using your own actor footage

## Install

- Claude Code: `claude plugin marketplace add Pika-Labs/Pika-Plugins && claude plugin install pika@pika-plugins`
- Codex: `codex mcp add pika --url https://mcp.pika.me/api/mcp && npx skills add Pika-Labs/Pika-Plugins --skill ugc-ads -a codex`
- Any agent, with the vargai CLI: `vargai install pika-ugc-ads`

**Models it drives:** Pika, Seedance

## More ads & UGC skills

- [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Any agent with a terminal: `curl -fsSL https://varg.ai/install | sh` (Windows: `irm https://varg.ai/install.ps1 | iex`), then `vargai login` and every model is a command — `vargai generate_video …`, `vargai estimate_cost …` (https://varg.ai/how-to/cli/)
- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt