---
title: "Turn a product into scroll-stopping video hooks — AI video generator workflow for ads & UGC"
description: "The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank. Install in Claude Code, Codex and Grok with one command."
url: https://varg.ai/how-to/skills/product-video-hooks
updated: 2026-10-28
---

# Turn a product into scroll-stopping video hooks — workflow skill for ads & UGC

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page.

The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.

- **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md)
- **Slug:** `product-video-hooks`
- **Status:** live
- **Publisher:** varg (varg, verified)
- **License:** MIT
- **Source:** https://github.com/vargHQ/skills/tree/main/product-video-hooks
- **Works in:** Claude Code, Codex, Cursor, OpenClaw
- **Requires:** varg API key or the varg MCP
- **Cost:** ~20–120 credits / generated 3 s hook clip (estimate) — Written hooks are free.
- **Runtime:** 5–20 min

## What it does

Writes hooks for TikTok, Reels and Meta product videos as three agreeing layers: what is on the first frame, the spoken line and the text overlay. Hook types come from Meta's Hooks Menu, Motion's 2026 hit-rate data, Hormozi's callouts and the TikTok openers that spread in 2026 (late discovery, compliment then reveal, problem and fix in one clip, reply to a comment). Each hook is matched to the buyer's awareness and checked against claim rules; with footage, it makes one MP4 per hook for testing.

## Use when

- Writing hooks, openers or the first 3 seconds of a product video
- New hook variants for an ad that already works

## Not for

- Generating a viral-style product-in-use hook clip from photos (use varg-product-hook)
- YouTube titles and thumbnails

## Install

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg`
- Codex: `npx skills add vargHQ/skills --skill product-video-hooks -a codex -y`
- Cursor: `npx skills add vargHQ/skills --skill product-video-hooks -a cursor -y`

**Models it drives:** nano_banana_2_1, kling_v4_flash, kling_v4, seedance_2_5, eleven_v4

## How-to tutorials that use it

- [How to make viral ecommerce videos for TikTok and Reels](https://varg.ai/how-to/make-viral-ecommerce-videos.md): Product videos that sell on TikTok, TikTok Shop, Instagram Reels and Meta ads: the angle, the hook, the format, the person on camera, the rules and the variants.
- [How to make a TikTok Shop video with AI](https://varg.ai/how-to/make-a-tiktok-shop-video.md): A shoppable or affiliate TikTok Shop video that sells and stays compliant: product in frame from the first second, a real presenter, one number, a cart CTA.
- [How to edit a product video for TikTok and Reels with AI](https://varg.ai/how-to/edit-a-product-video-for-tiktok.md): Raw product footage (a creator clip, an unboxing, last month's winning ad) recut into a 9:16 ad: hook at second 0, no dead air, captions, one CTA, one file per hook.

## More ads & UGC skills

- [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
- [fal Marketing](https://varg.ai/how-to/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.