---
title: "Brandprint by Refs — AI video style for art styles"
description: "Give it a brand's X handle: it blueprints that brand's launch films and writes its house style as rules. Install in Claude Code, Codex and Grok with one command."
url: https://varg.ai/how-to/skills/refs-brandprint
updated: 2026-11-01
---

# Brandprint by Refs — style skill for art styles

> **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install <slug>` with no key, every varg model after `vargai login`.

Give it a brand's X handle: it blueprints that brand's launch films and writes its house style as rules.

- **Type:** [Style](https://varg.ai/how-to/styles.md) · [Art styles](https://varg.ai/how-to/browse/skills/art-direction.md)
- **Slug:** `refs-brandprint`
- **Status:** live
- **Publisher:** Refs (vendor)
- **License:** Refs: proprietary hosted service (free search, Pro for the rest)
- **Source:** https://refs.video/connect
- **Works in:** Claude.ai, Claude Code, Codex, Cursor, Any MCP client
- **Requires:** Refs Pro (3 brands a month), Refs MCP for get_brand and plan_video
- **Cost:** search_videos is free with no key or account (about 30 searches an hour without one). Everything else needs Refs Pro, $16 a month or $120 a year, with 3,000 credits a month: get_blueprint 5, get_frames 5, get_formula 5, plan_video 10, check_render 2, the rest 0. Library ($6 a month) opens every film on the site. varg credits are only spent on what you generate on varg.

## What it does

Brandprint is a Refs Pro feature. Give Refs a brand's X handle (Saved → Brandprint on refs.video): it finds that brand's launch films, blueprints each one and writes one brand kit, the house style as rules (pacing, type, colour, sound, how the films open and end). On the MCP, list_brands shows your imports and their progress, get_brand returns the kit and every film's blueprint, and plan_video with brand plans a new film inside that style (with no references given, the brand's own top films are the references). Imports are private to you; Pro includes 3 brands a month.

## Use when

- Your next launch film should look like your last five
- An agency matching a client's existing launch style
- Studying a competitor's house style before a launch

## Not for

- Logos, fonts and footage: the kit describes the style; bring your own assets
- Brands with no launch films on X

## Install

- Claude Code: `claude mcp add --transport http refs https://refs.video/mcp`
- Claude.ai: `Customize → Connectors → Add custom connector → https://refs.video/mcp`
- Codex: `codex mcp add refs --url https://refs.video/mcp`
- Any MCP client: `https://refs.video/mcp`
- Any agent, with the vargai CLI: `vargai install refs-brandprint`

## Example output

https://s3.varg.ai/files/4325c578-378d-4c43-ae53-3cc3218df1ea/file_20af1f174c66.mp4 — 6 s cut from Refs' film: the palette, type and sound plates of a blueprint, the parts a brand kit is written from. (credit: Refs, the Refs film (refs.video/film.mp4), https://refs.video)

## More art styles skills

- [fal Game Dev](https://varg.ai/how-to/skills/fal-gamedev.md): Generate 2D pixel-art game assets: characters, sprite sheets, walk and attack cycles, parallax backgrounds.
- [Algorithmic Art](https://varg.ai/how-to/skills/anthropic-algorithmic-art.md): Create original generative art in p5.js: write an algorithmic philosophy, then code it with seeded randomness.
- [Canvas Design](https://varg.ai/how-to/skills/anthropic-canvas-design.md): Design posters and visual art as PNG or PDF from a written design philosophy, with 54 bundled fonts.
- [Lemo-Opuscar Film Styles](https://varg.ai/how-to/skills/lemo-opuscar.md): 59 film styles made entirely in code (oil paint, watercolor, ukiyo-e, satellite briefing, exploded teardown).
- [Halftone Collage B-roll](https://varg.ai/how-to/skills/gbro-collage-broll.md): Editorial halftone paper-collage B-roll from one line of script, with three approval gates before any video spend.
- [Generative Art (Camille Roux)](https://varg.ai/how-to/skills/genart-skill.md): Long-form generative art craft from Camille Roux: hash-seeded determinism, traits and rarity, verification, export.