--- title: "Scenario Video Ads & UGC — AI video generator workflow for ads & UGC" description: "Official Scenario skills: product-shot video ads, phone-shot UGC testimonials and hook/CTA variants via its MCP. Install in Claude Code, Codex and Grok with one command." url: https://varg.ai/how-to/skills/scenario-video-ads-ugc updated: 2026-10-29 --- # Scenario Video Ads & UGC — workflow skill for ads & UGC > **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q="` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install ` with no key, every varg model after `vargai login`. Official Scenario skills: product-shot video ads, phone-shot UGC testimonials and hook/CTA variants via its MCP. - **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md) - **Slug:** `scenario-video-ads-ugc` - **Status:** live - **Publisher:** Scenario (vendor) - **License:** MIT - **Source:** https://github.com/scenario-labs/skills/tree/main/skills/scenario-video-ads - **Works in:** Claude Code, Codex, Cursor, Gemini CLI, Any MCP client - **Requires:** Scenario account with credits (OAuth through the MCP, or an API key), A real photo or footage of the product (the skills refuse to generate the product) - **Adoption:** 1,193 GitHub stars (GitHub, 2026-10-29) ## What it does Scenario's own skill pack drives the hosted Scenario MCP (OAuth or API key). scenario-video-ads turns a product shot or brand assets into a brief, storyboard and a 9:16 or 16:9 spot with music, voiceover, captions and placement specs; scenario-ugc routes talking-head testimonials, unboxings, reactions and faceless voiceovers to avatar, lipsync or native-audio models ranked by measured cost and latency; scenario-ad-variants cuts hook, CTA, copy and end-card variants from footage you already have. Two hard rules: the product is never generated, and no testimonial, review count or claim is invented. ## Use when - make a 15-second video ad from one product shot - turn a portrait and a script into a UGC testimonial ad - cut hook and CTA variants from an ad I already have ## Not for - generating the product itself (needs a real photo or clip) - free or offline generation (Scenario credits) ## Install - Claude Code: `npx skills add scenario-labs/skills --skill scenario scenario-video-ads scenario-ugc scenario-ad-variants scenario-product-shots -a claude-code && claude mcp add --transport http scenario https://mcp.scenario.com/mcp` - Codex: `npx skills add scenario-labs/skills --skill scenario scenario-video-ads scenario-ugc scenario-ad-variants scenario-product-shots -a codex && codex mcp add scenario --url https://mcp.scenario.com/mcp && codex mcp login scenario` - Cursor: `npx skills add scenario-labs/skills --skill scenario scenario-video-ads scenario-ugc scenario-ad-variants scenario-product-shots -a cursor` - Gemini CLI: `npx skills add scenario-labs/skills --skill scenario scenario-video-ads scenario-ugc scenario-ad-variants scenario-product-shots -a gemini-cli` - Any MCP client: `https://mcp.scenario.com/mcp` - Any agent, with the vargai CLI: `vargai install scenario-video-ads-ugc` **Models it drives:** Veo, Seedance, Kling, Gemini Omni, ElevenLabs, talking-avatar and lipsync models picked at run time ## More ads & UGC skills - [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants. - [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank. - [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled. - [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different. - [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending. - [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5. ## Run the generation on varg varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs. - Any agent with a terminal: `curl -fsSL https://varg.ai/install | sh` (Windows: `irm https://varg.ai/install.ps1 | iex`), then `vargai login` and every model is a command — `vargai generate_video …`, `vargai estimate_cost …` (https://varg.ai/how-to/cli/) - Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a -y` - Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp` - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt