# TikTok Selling Video Guide — guide skill for ads & UGC

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Guide to TikTok product-selling videos: formats, 3-second hooks, shooting, editing, hashtags, metrics

- **Type:** [Guide](https://varg.ai/how-to/guides.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md)
- **Slug:** `tiktok-short-video`
- **Status:** beta
- **Publisher:** zhenyangze (community)
- **License:** unknown
- **Source:** https://clawhub.ai/zhenyangze/skills/tiktok-short-video
- **Works in:** OpenClaw
- **Cost:** Free — writes text only
- **Adoption:** 97 installs, 8 ClawHub stars (ClawHub, 2026-10-27)

## What it does

A written guide to TikTok videos that sell products: five formats (unboxing, review, story placement, tutorial, before/after), a 30-second structure, hook templates, gear tiers, editing pace, a hashtag mix and the metrics to watch. The SKILL.md links to five reference files with more detail. A guide only; no scripts and no media generation.

## Use when

- You are planning a TikTok video to sell a product
- You want hook templates and a structure for a TikTok shop video
- You need a hashtag strategy or metrics checklist for TikTok

## Not for

- Generating or editing the video itself

## Install

- OpenClaw: `npx clawhub@latest install tiktok-short-video`

## More ads & UGC skills

- [fal Marketing](https://varg.ai/how-to/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [fal UGC](https://varg.ai/how-to/skills/fal-ugc.md): Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- [AI Marketing Videos](https://varg.ai/how-to/skills/inference-sh-ai-marketing-videos.md): Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [Video Ad Specs](https://varg.ai/how-to/skills/inference-sh-video-ad-specs.md): Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [FLUX 3 Product Ads](https://varg.ai/how-to/skills/flux-3-product-ads.md): Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://varg.ai/how-to/skills/krea-marketing.md): Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.