--- title: "Turn a Product Brief Into 20 Scored Scripts and 3 Arcads UGC Video Ads — AI video generator workflow for ads & UGC" description: "Claude Code writes 20 UGC ad scripts from a one-page brief, scores them, picks the top 3, renders them with Arcads actors and downloads the MP4s." url: https://varg.ai/how-to/skills/turn-a-product-brief-into-scored-arcads-ugc-video-ads updated: 2026-10-31 --- # Turn a Product Brief Into 20 Scored Scripts and 3 Arcads UGC Video Ads — workflow skill for ads & UGC > **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q="` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install ` with no key, every varg model after `vargai login`. Claude Code writes 20 UGC ad scripts from a one-page brief, scores them, picks the top 3, renders them with Arcads actors and downloads the MP4s. - **Type:** [Workflow](https://varg.ai/how-to/workflows.md) · [Ads & UGC](https://varg.ai/how-to/browse/skills/ads.md) - **Slug:** `turn-a-product-brief-into-scored-arcads-ugc-video-ads` - **Status:** live - **Publisher:** adamstewartmarketing (community) - **Source:** https://github.com/adamstewartmarketing/ugc-ad-agent - **Works in:** Claude Code ## What it does Drop a product brief (with verbatim customer reviews and pain points) into briefs/ and type run: the agent writes 20 scripts with a /10 rubric, picks the top 3, matches each to an Arcads actor, creates product, folder and script entities, triggers generation and polls until the MP4s land in videos//. Each batch is logged to runs.md; tag WINNERS and LOSERS there and the next batch leans 60%+ toward the winning hook patterns. A batch takes about 15-30 minutes, mostly the Arcads render queue. Needs Python 3.9+, Claude Code and an Arcads account with API access. ## Use when - Write and score many short-form UGC ad scripts from one product brief - Match scripts to Arcads AI actors and generate the videos through the API - Batch-produce UGC ads and download finished MP4s - Feed winning and losing ads back into the next script batch ## Install Not published as a standalone skill yet. Source: https://github.com/adamstewartmarketing/ugc-ad-agent ## More ads & UGC skills - [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants. - [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank. - [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled. - [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different. - [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending. - [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5. ## Run the generation on varg varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs. - Any agent with a terminal: `curl -fsSL https://varg.ai/install | sh` (Windows: `irm https://varg.ai/install.ps1 | iex`), then `vargai login` and every model is a command — `vargai generate_video …`, `vargai estimate_cost …` (https://varg.ai/how-to/cli/) - Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a -y` - Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp` - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt