--- title: "AI Spec Commercial — trending AI video format and how to make it" description: "A broadcast-style spot for a brand that did not order it, or a made-up one, made end to end with AI to show what you can do." url: https://varg.ai/how-to/skills/want-ai-spec-commercial updated: 2026-10-29 --- # AI Spec Commercial — trending format for ads & UGC > **For AI agents:** find the right skill in one call — `curl -s "https://varg.ai/how-to/api/search?q="` returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the how-to page. From a terminal: `curl -fsSL https://varg.ai/install | sh` installs the vargai CLI (https://varg.ai/how-to/cli.md): `vargai search` and `vargai install ` with no key, every varg model after `vargai login`. A broadcast-style spot for a brand that did not order it, or a made-up one, made end to end with AI to show what you can do. - **Slug:** `want-ai-spec-commercial` - **Status:** wanted - **Publisher:** takuchang_n (community) - **Source:** https://x.com/takuchang_n/status/2105574110965199208 - **Cost:** ~800–1,500 credits / spot (estimate) — The source spot: about 300 Higgsfield credits (JPY 2,000–2,500) for the people and lip sync, as the author reported. On varg at list price: Seedance 2.5 720p ≈ $0.47 per second, so 17 s ≈ $8 before re-rolls, plus voice and music. ## What it does A 15–30 s commercial with TV craft: a presenter or a scene, kinetic type, a brand system (colour, type, logo) and sound designed first. Makers post them as portfolio pieces, pitches and agency sales tools; the non-promotional posts of this kind more than doubled this autumn. The strongest open recipe is @takuchang_n's 17 s open-campus spot for a fictional university: Claude Code ran ElevenLabs, Higgsfield with Seedance and After Effects (through MCP) from one prompt. The full prompt: https://varg.ai/how-to/prompts/ads/#x-2105574110965199208 ## Status A format people ask for that has no dedicated skill yet. Make it with the skills on the use-case pages below, or with varg directly. Example: https://x.com/takuchang_n/status/2105574110965199208 How an agent would make it: A brand folder (facts, colours, type, logo) → Claude writes the script and storyboard → voice and music first (eleven_v3, eleven_music_v2_5) to fix the timing → presenter stills on flat green (nano_banana_2_1) → lip-synced cuts on seedance_2_5, one line per 4 s → keyed into motion type with the render tool (HyperFrames) or After Effects → 16:9 and 9:16 **Models it drives:** seedance_2_5, nano_banana_2_1, eleven_v3, eleven_music_v2_5, render ## Example output https://video.twimg.com/ext_tw_video/2105574093877551104/pu/vid/avc1/1280x720/vO6A-5rCYMUdQ4WC.mp4 — A 17 s open-campus spot for a fictional university: an AI presenter keyed into coral-and-navy motion type (credit: @takuchang_n, https://x.com/takuchang_n/status/2105574110965199208) ## More ads & UGC skills - [Ecommerce video ad skills for Claude Code and AI agents](https://varg.ai/how-to/skills/ecommerce-video-ads.md): Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants. - [Turn a product into scroll-stopping video hooks](https://varg.ai/how-to/skills/product-video-hooks.md): The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank. - [Open-source alternative to Arcads: AI UGC ads](https://varg.ai/how-to/skills/ai-ugc-ad-video.md): AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled. - [Turn one winning ad into a creative testing plan](https://varg.ai/how-to/skills/ad-creative-testing.md): How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different. - [Turn a product into a dropshipping guide reel](https://varg.ai/how-to/skills/varg-dropship-reel.md): The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending. - [Turn product photos into a viral product hook](https://varg.ai/how-to/skills/varg-product-hook.md): Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5. ## Run the generation on varg varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs. - Any agent with a terminal: `curl -fsSL https://varg.ai/install | sh` (Windows: `irm https://varg.ai/install.ps1 | iex`), then `vargai login` and every model is a command — `vargai generate_video …`, `vargai estimate_cost …` (https://varg.ai/how-to/cli/) - Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a -y` - Grok and any agent that reads SKILL.md: `npx skills add vargHQ/skills --skill varg-ai`, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp` - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt