VARG.AI

The media infrastructurefor AI agents.

One API to call any model, render video, and store assets — at agent scale.

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The Gap

Agents write code today.
But they can't create media.

An agent can build an entire app from a prompt, deploy it, and fix bugs autonomously.

But when it needs a product video, a voiceover, or a social media clip – it hits a wall.

Write app→Deploy→Fix bugs→Product video?→Voiceover?→Social clip?
The Opportunity
700M+
media generations in one week – just humans in ChatGPT (March 2025)

What happens when 20M AI agents start generating media?

700M
images/week
ChatGPT, March 2025
50M
generations/day
fal.ai
600M+
videos generated
Kling – $240M ARR
47M
short videos uploaded/day
TikTok + Shorts + Reels
xAI
Elon Musk betting big on Grok image gen
Generative media is a top priority for the biggest players
The Problem

Great video needs 14 models from 6 providers.

Every provider specializes deeply in one capability. There is no single player that connects them into a finished video.

Image
Nano Banana
Seedream
Higgsfield
→
Video
Seedance 2
Kling 3
Veo
→
Speech
ElevenLabs
LMNT
HeyGen
→
Music
Suno
Udio
Stable Audio
→
Lipsync
Sync Labs
Hedra
→
Render
FFmpeg
Remotion

6 steps · 14+ models · 6 providers · No workflow to connect them.

“Enterprise deployments use a median of 14 different models.”

— a16z, State of Generative Media 2026
The Solution

varg.ai – the workflow orchestration layer.

Powered by our own declarative programming language for video.

talking-head-varg-promo.tsx

Rendered output
Live Now
SDK and App are live.
SDK (250+ stars on GitHub)
App
Under the Hood
Everything a workflow needs to orchestrate media.
50+
AI Models
Video, image, speech, music, lipsync, captions. All providers, one interface. Built on top of fal.ai inference infra.
☁
Cloud Render
Transitions, captions, audio mixing, final MP4 assembly – all in the cloud. No local FFmpeg needed.
$0
Smart Cache
Same generation = free. Identical props hit cache instantly. The more you use it, the cheaper it gets.
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Open Source
Apache 2.0. Fork, customize, self-host. Own your workflow, don’t rent it.
↻
Auto-Orchestration
Automatic dependency graph across models. Image generates first, animates into video, then lipsync layers on top.
⚡
Agent-First + Playground
Skills for Claude Code, Cursor, Windsurf. Plus a visual app as playground – but built agentic-first.
Traction
Already live and shipping.
$200K+
service revenue
Consulted 10+ companies on media workflows to arrive at this vision
10+
enterprise workflow audits
Deep understanding of real orchestration pain points
253
GitHub stars
20 repos · 9 core contributors · Apache 2.0
30K+
assets shipped
Images, videos, speech, music · 3 months since launch
Product
  • Open-source workflow orchestration SDK
  • 10+ model integrations, one unified API
  • Agent skills for Claude Code, Cursor, Windsurf
  • 67 transitions, 4 caption styles, lipsync, music
  • Alpha releases every 1–2 days
Distribution
  • Inside Claude Code (18.9M MAU)
  • Inside Cursor (1M+ DAU)
  • Every skill install = recurring workflow customer
  • Open source = organic growth flywheel
Path to $180M ARR
$180M+
ARR at 100K workflow renders/day × $5 avg. value
Workflow orchestration take-rate.
Like OpenRouter, for video.
$2–5
per workflow render
20–30% take-rate · cache hits = pure margin
100K
renders/day to get there
fal does 50M single calls/day – we need 0.2% of that volume
40–60%
gross margin at scale
Caching + volume discounts compound
Team
Built by people who've done this before.
Alex Varga
CEO / Engineering
  • AI Researcher, Math Olympiad winner
  • Sold $500K ARR SaaS company
  • Built AI orchestration at Yandex Ads (100M+ users)
  • Created a declarative programming language for video
  • First image-generation project at 17 (2014)
  • Hosted 50+ hackathons, built 40K dev community
Anna Nazarova
Co-founder / Growth
  • Raised $2M for previous AI startup
  • Launched AI Video Editing at Lensa AI (#1 App of the Year)
  • Ex Berkeley SkyDeck accelerator
  • Organic growth: Reddit 1M+ impressions/month
  • Built and ran 50+ developer community events
We know each other for 5 years, and bootstrapped a profitable SaaS together (bulk image generation)
The Ask
Raising a seed round.
Backed by angels & investors from
12 months
$1M+ ARR
1K active developers
10K daily workflow renders
5K+ GitHub stars
24 months
$10M+ ARR
100+ enterprise customers
Default orchestration layer for AI agents
SOTA LLM model for creative work
The endgame
Every AI agent that creates media runs through VARG. Every workflow, every model, every render.

$180M+ ARR opportunity
Vision
Every workflow needs an orchestration layer.

varg is that layer for generative media.