Kicker Over Rising Headline — effect skill for headlines & callouts

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A small mono kicker fades in, then the headline rises word by word from a soft blur.

What it does

Built on Titlecard Calm by HeyGen (HyperFrames), Apache-2.0. The write-up and recipes below are varg's.

A tiny uppercase label ("NEW · AGENTS") sits above a large grotesque headline. Words lift 20–40 px and clear from blur in a short stagger.

When: Open a chapter or name a feature before its demo. It works over a plain backdrop or over darkened footage.

Watch out: Do not animate the kicker and the headline at the same moment; the eye needs the small label first.

Timing: Kicker 0.3 s, then words 0.5 s each with an 80–120 ms stagger, power3.out. Hold ≥ 1 s plus ~0.4 s per word.

Also called: eyebrow title, section title card, chapter card

In FFmpeg

-vf "drawtext=text='NEW · AGENTS':x=(w-tw)/2:y=h*0.38:fontsize=28:fontcolor=white:alpha='min(1,max(0,(t-0.2)/0.3))',\
drawtext=text='Ship in one prompt':x=(w-tw)/2:y=h*0.45:fontsize=96:fontcolor=white:alpha='min(1,max(0,(t-0.5)/0.5))'"

In HyperFrames

npx hyperframes add soft-blur-in

tl.from(".kicker",{opacity:0,y:8,duration:0.3},0.2)
  .from(".hl .word",{opacity:0,y:30,filter:"blur(8px)",stagger:0.1,duration:0.5,ease:"power3.out"},0.45);

In Remotion

// npx shadcn@latest add @remocn/staggered-fade-up
const s = spring({frame: frame - i*3, fps, config:{damping:200}});
style={{opacity:s, transform:`translateY(${interpolate(s,[0,1],[30,0])}px)`}}

In CapCut

Text → Add text twice (kicker small, headline large). Animation → In: "Fade in" 0.3 s on the kicker, "Rise"/"Blur in" 0.5 s on the headline, start the headline clip 0.25 s later.

Ready-made components

Where this comes from

Use when

Not for

Install

Example output

https://s3.varg.ai/how-to/previews/41d453484114/take-kicker-headline-rise.mp4 — The Titlecard Calm component rendered as installed (npx hyperframes add titlecard-calm), defaults only (credit: Rendered by varg · HyperFrames Titlecard Calm, https://hyperframes.heygen.com/catalog/components/titlecard-calm)

More headlines & callouts skills

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