Phrase Builds From the Center — effect skill for headlines & callouts
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Words arrive one at a time and push the growing phrase so it always sits centered.
- Type: Effect · Headlines & callouts
- Slug:
center-build-phrase - Status: live
- Publisher: Remocn · HeyGen (community)
- License: Apache-2.0
- Source: https://github.com/heygen-com/hyperframes/tree/main/registry/components/kinetic-center-build
- Works in: Claude Code, Claude.ai, Codex, Cursor, OpenClaw, Gemini CLI, Any MCP client, varg Studio
- Requires: HyperFrames (npx hyperframes), Remotion, CapCut (by hand)
- Cost: Free — the take renders locally; generated footage, if any, bills by the model
What it does
Built on Kinetic Center Build by Remocn (hyperframes), Apache-2.0. The write-up and recipes below are varg's.
First word lands center; each next word drives in from the right and shoves the line left until the full phrase locks center.
When: Say the tagline in sync with the voiceover, word for word.
Watch out: Do not time words to a fixed interval; cue each one from the word timestamps of the voiceover.
Timing: Each word 0.25–0.35 s, expo.out; final hold ≥ 1 s.
Also called: kinetic center build, word push, voiceover words
In HyperFrames
npx hyperframes add kinetic-center-build
Feed word start times from the transcript JSON into the block variables so each push lands on its spoken word.
In Remotion
// npx shadcn@latest add @remocn/kinetic-center-build
const shown = words.filter(w => frame >= w.startMs/1000*fps);
In CapCut
Captions → Auto captions (word-level), then style each caption chunk as a single word in the center; Animation In "Slide left" 0.25 s.
Ready-made components
- Kinetic Center Build (hyperframes): npx hyperframes add kinetic-center-build
- Kinetic Center Build (animata): npx shadcn@latest add https://animata.design/r/text/kinetic-center-build.json
- Word Push (remocn): npx shadcn@latest add @remocn/word-push
Where this comes from
- Kinetic typography without After Effects (plan ~2 words per second)
- SVGator: kinetic typography, a guide to text in motion
Use when
- Say the tagline in sync with the voiceover, word for word.
Not for
- Do not time words to a fixed interval; cue each one from the word timestamps of the voiceover.
Install
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg - Codex:
npx skills add vargHQ/skills --skill varg-video-edit-library -a codex -y - Cursor:
npx skills add vargHQ/skills --skill varg-video-edit-library -a cursor -y
Example output
https://s3.varg.ai/how-to/previews/9fadd38e2164/lib-animata-kinetic-center-build.mp4 — Preview of the Kinetic Center Build component that builds this take (credit: Captured from the library’s own demo page (Animata), https://animata.design/docs/text/kinetic-center-build)
More headlines & callouts skills
- Kicker Over Rising Headline: A small mono kicker fades in, then the headline rises word by word from a soft blur.
- Rotating Benefit Word: A fixed phrase holds while one word in it cycles through benefits, uses or audiences.
- Masked Line Reveal: Each line slides up out of an invisible slot, so the type looks cut from the frame.
- Marker on the Key Phrase: A marker band draws behind the one phrase that matters while the rest of the line stays calm.
- Strike Old, Write New: A line strikes through the old way, then the new word takes its place.
- Clean Lower Third: Name and role slide in at the lower left on a quiet bar, hold 3–5 s, then wipe out.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt