How to make AI UGC videos and ads

For AI agents: find the right skill in one call — curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>" returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the how-to page. From a terminal: curl -fsSL https://varg.ai/install | sh installs the vargai CLI (https://varg.ai/how-to/cli.md): vargai search and vargai install <slug> with no key, every varg model after vargai login.

For media buyers, brands and TikTok Shop sellers: an AI creator who holds your real product, the UGC formats that convert now (in-hand demo, micro-drama, podcast clip, street interview, AI persona), hook variants for testing and the disclosure rules, made by Claude Code, Codex or Grok. On this page: what to make first, each with a real example; one line that installs every skill; the step-by-step tutorials.

Install everything: curl -fsSL https://varg.ai/install | sh && vargai install ai-ugc-ad-video product-video-hooks varg-consistent-characters varg-podcast-video ad-creative-testing tiktok-shop-ad-compliance-check varg-ai Price: the skills install free; generation runs in credits on varg, with a cost estimate before anything runs.

What to make

  1. A creator with your product in hand by second 2 — The classic that still converts: unboxing or in-hand demo, every spoken line inside the prompt, 15 s per clip (286K views on the example). · Tutorial: How to make a UGC ad video with AI · Example: https://x.com/frankyecom/status/2047031673670271221
  2. A micro-drama ad: a show, not a pitch — Recurring characters and a cliffhanger, the product arriving late as the fix; the example passed 1.29M views. · Skill: Consistent Characters · Example: https://x.com/frankyecom/status/2098795041187615050
  3. A podcast clip on one studio set — Two hosts, a locked camera, the product as the recommendation; it reads as content, not an ad. · Skill: Turn a script into a two-person podcast video · Example: https://x.com/Mho_23/status/2089101523749884313
  4. A street interview (vox pop) — Three questions, quick cuts, a real-sounding reaction to the product; an AI label on realistic people. · Tutorial: How to make a UGC ad video with AI · Example: https://x.com/DavidRunsAds/status/2113021079941718128
  5. Twenty hooks on one winning body — Swap only the first 3 seconds of a proven ad and test genuinely different angles, not caption swaps. · Tutorial: How to make video ad variants for testing with AI · Example: https://x.com/frankyecom/status/2076346817646670234
  6. An AI persona that sells every day — One recurring AI character posting product videos; an AI grandma selling vitamins on TikTok Shop drew 585K views and 8,000 bookmarks. · Tutorial: How to make an AI influencer video · Example: https://s3.varg.ai/how-to/previews/30b8895d05ea/varg-character-grandma.webp

Tutorials, in reading order

Make

Edit

Answers

The skills it takes

  1. Open-source alternative to Arcads: AI UGC ads (ai-ugc-ad-video, varg) — AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
  2. Turn a product into scroll-stopping video hooks (product-video-hooks, varg) — The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
  3. Consistent Characters (varg-consistent-characters, varg) — Multi-scene ads where the same actors, outfits and location hold in every cut: cards, composites, Kling v3 clips.
  4. Turn a script into a two-person podcast video (varg-podcast-video, varg) — Two-character podcast or debate clips: one studio set, locked camera angles, MiniMax H3 Max with native audio.
  5. Turn one winning ad into a creative testing plan (ad-creative-testing, varg) — How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
    • Claude Code: claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg
    • Codex: npx skills add vargHQ/skills --skill ad-creative-testing -a codex -y
    • Cursor: npx skills add vargHQ/skills --skill ad-creative-testing -a cursor -y
    • Any agent, with the vargai CLI: vargai install ad-creative-testing
    • Details: https://varg.ai/how-to/skills/ad-creative-testing.md
  6. Turn an AI video ad into a TikTok Shop and Meta compliance report (tiktok-shop-ad-compliance-check, varg) — Checks an AI ad against TikTok Shop, Meta, YouTube, FTC, New York and EU AI Act rules: pass / fix / block per claim with sources.
  7. varg AI (varg-ai, varg) — The official varg skill: videos, images, speech and music through one API key, rendered in the cloud or locally.

Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.