Turn a product into scroll-stopping video hooks — workflow skill for ads & UGC
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The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Type: Workflow · Ads & UGC
- Slug:
product-video-hooks - Status: live
- Publisher: varg (varg, verified)
- License: MIT
- Source: https://github.com/vargHQ/skills/tree/main/product-video-hooks
- Works in: Claude Code, Codex, Cursor, OpenClaw
- Requires: varg API key or the varg MCP
- Cost: ~20–120 credits / generated 3 s hook clip (estimate) — Written hooks are free.
- Runtime: 5–20 min
What it does
Writes hooks for TikTok, Reels and Meta product videos as three agreeing layers: what is on the first frame, the spoken line and the text overlay. Hook types come from Meta's Hooks Menu, Motion's 2026 hit-rate data, Hormozi's callouts and the TikTok openers that spread in 2026 (late discovery, compliment then reveal, problem and fix in one clip, reply to a comment). Each hook is matched to the buyer's awareness and checked against claim rules; with footage, it makes one MP4 per hook for testing.
Use when
- Writing hooks, openers or the first 3 seconds of a product video
- New hook variants for an ad that already works
Not for
- Generating a viral-style product-in-use hook clip from photos (use varg-product-hook)
- YouTube titles and thumbnails
Install
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg - Codex:
npx skills add vargHQ/skills --skill product-video-hooks -a codex -y - Cursor:
npx skills add vargHQ/skills --skill product-video-hooks -a cursor -y
Models it drives: nano_banana_2_1, kling_v4_flash, kling_v4, seedance_2_5, eleven_v4
How-to tutorials that use it
- How to make viral ecommerce videos for TikTok and Reels: Product videos that sell on TikTok, TikTok Shop, Instagram Reels and Meta ads: the angle, the hook, the format, the person on camera, the rules and the variants.
- How to make a TikTok Shop video with AI: A shoppable or affiliate TikTok Shop video that sells and stays compliant: product in frame from the first second, a real presenter, one number, a cart CTA.
- How to edit a product video for TikTok and Reels with AI: Raw product footage (a creator clip, an unboxing, last month's winning ad) recut into a 9:16 ad: hook at second 0, no dead air, captions, one CTA, one file per hook.
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
- fal Marketing: Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.