Adobe Firefly Run Workflow — guide skill for ads & UGC

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Adobe plugin for Firefly Creative Production workflows: product banners at scale, retargeting, localization.

• Type: Guide · Ads & UGC
• Slug: adobe-firefly-run-workflow
• Status: live
• Publisher: Adobe (vendor)
• License: Apache-2.0
• Source: https://github.com/adobe/skills/tree/main/plugins/creative-cloud/run-workflow
• Works in: Claude Code, Codex, Any MCP client
• Requires: Enterprise Adobe account with Firefly Services or Firefly Creative Production entitlement (Admin Console)
• Adoption: 316 GitHub stars (GitHub, 2026-10-29)

What it does

Adobe's run-workflow plugin connects the agent to the run-workflow MCP (run-workflow.adobe.io) to discover, compose, run, publish and save Firefly workflows. Featured workflows include Product Banners At Scale, banner advertising, retargeting, localization and packaging; the agent can take a creative brief, wire a PSD or INDD template, run multi-variant batches and inspect runs. Output is batches of on-template ad assets in Firefly.

Use when

• render product banners at scale from one template
• localize a banner campaign into many markets
• build a retargeting creative batch from a brief

Not for

• individual or personal Adobe accounts
• AI-actor UGC video

Install

• Claude Code: claude plugin marketplace add adobe/skills && claude plugin install run-workflow@adobe-skills
• Codex: npx skills add adobe/skills --skill run-workflow -a codex
• Any MCP client: https://run-workflow.adobe.io/mcp

Models it drives: Adobe Firefly

More ads & UGC skills

• Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
• Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
• Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
• Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
• Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
• Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.