Turn one winning video ad into 20 AI ad variations — guide skill for ads & UGC
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Scales a winning video ad into 20 Andromeda-safe variants: new concepts plus single-variable hook swaps, with a tested FFmpeg script and a test plan.
- Type: Guide · Ads & UGC
- Slug:
ai-ad-variations - Status: live
- Publisher: varg (varg, verified)
- License: MIT
- Source: https://github.com/vargHQ/skills/tree/main/varg-ad-variants
- Works in: Claude Code, Codex, Cursor, Gemini CLI, OpenClaw
- Requires: varg API key or the varg MCP
- Cost: $0.01 per spoken hook line on existing clips; ~232 credits with a new 6 s hook clip — Measured Oct 2026 on varg
What it does
Tags the winner with varg video_analyze, then plans two layers: about 7 new concepts that each change the message, visual execution or format, and about 13 single-variable iterations, mostly new hooks. New openers are generated on varg (Seedance 2.5, Kling 4, ElevenLabs), swapped onto a clean master with the bundled hook-swap.mjs (word-boundary cut, normalised parts, 20 ms fade, manifest) and re-captioned. Exports file names and an ABO test plan. Tested: two spoken hook variants of a gloves reel at 1 credit per new line.
Example repo for ecommerce agents: https://github.com/vargHQ/ecommerce-ai-video-skills
Use when
- Making ad variations of a winning ad for Meta or TikTok
- New hooks for an ad that is fatiguing
- Creative testing volume after Meta's Andromeda update
- Naming and test plan for a batch of creatives
Not for
- The testing strategy alone (use ad-creative-testing)
Install
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg - Codex:
npx skills add vargHQ/skills --skill varg-ad-variants -a codex -y - Cursor:
npx skills add vargHQ/skills --skill varg-ad-variants -a cursor -y - OpenClaw:
npx clawhub@latest install varg-ad-variants - Gemini CLI:
npx skills add vargHQ/skills --skill varg-ad-variants -a gemini-cli -y
Models it drives: seedance_2_5, kling_v4, eleven_v4, video-analyze
Example output
https://s3.varg.ai/files/194b94d0-58ff-4e8b-91de-4f1959d04013/file_565f31d99f3a.mp4 — example (credit: varg)
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.