Amazon Ads MCP (official) — model skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Amazon's hosted Ads MCP: Sponsored Products campaigns, reports, budgets, accounts and AMC queries from chat.
- Type: Model · Ads & UGC
- Slug:
amazon-ads-mcp - Status: live
- Publisher: Amazon Ads (vendor)
- License: proprietary
- Source: https://advertising.amazon.com/API/docs/en-us/mcp/mcp-overview
- Works in: Claude Code, Any MCP client, Claude.ai
- Requires: Amazon Developer account with a Login with Amazon app approved for the Amazon Ads API, LwA security profile with the client's callback URL added, Amazon Ads account (profile, global or manager account)
What it does
Amazon-hosted MCP server (open beta since February 2026) at advertising-ai.amazon.com/mcp, with EU and Far East endpoints. Standard tools cover campaign management, reporting (parity with the November 2025 reporting APIs) and account management; workflow tools build a whole Sponsored Products campaign or expand campaigns to a new marketplace in one call. An Amazon-written Skills Library guides the agent through these workflows, a compact Lite endpoint (/mcp/lite) keeps context small, and an AMC SQL Generator expert tool is in closed beta.
Use when
- launch a Sponsored Products campaign from chat
- pull Amazon ad performance reports into the next creative brief
- expand a winning campaign to another marketplace
Not for
- generating ad images or videos
- sellers without Amazon Ads API access (needs an approved developer app)
Install
- Claude Code:
claude mcp add --transport http amzn-ads-mcp https://advertising-ai.amazon.com/mcp --client-id <your-client-id> --callback-port <your-callback-port> - Claude.ai:
Settings → Connectors → Add custom connector → https://advertising-ai.amazon.com/mcp - Any MCP client:
https://advertising-ai.amazon.com/mcp
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt