Anthropic Marketing Plugin — guide skill for ads & UGC

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Anthropic's marketing plugin: campaign plans with channels and budgets, competitive briefs, brand review and performance reports.

• Type: Guide · Ads & UGC
• Slug: anthropic-marketing-plugin
• Status: live
• Publisher: Anthropic (vendor)
• License: Apache-2.0
• Source: https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing
• Works in: Claude Code
• Adoption: 33,806 GitHub stars (GitHub, 2026-10-29)

What it does

Anthropic's own marketing plugin for Cowork and Claude Code. Commands draft content, plan a campaign (objectives, audience, channel strategy, week-by-week calendar, budget split, KPIs), review copy against a brand voice, research competitors' positioning and build a performance report with trends and next steps. It plans and reports around ads; it does not make video.

Use when

• plan the campaign an ad runs in
• competitive brief before writing ads
• weekly marketing performance report

Not for

• making the ad creative

Install

• Claude Code: claude plugin marketplace add anthropics/knowledge-work-plugins && claude plugin install marketing@knowledge-work-plugins

More ads & UGC skills

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