Video Ad Reverse Engineer — guide skill for ads & UGC

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Break a competitor video ad into a reusable template: 12-format catalog and a 7-step teardown (Creatify).

• Type: Guide · Ads & UGC
• Slug: creatify-video-ad-reverse-engineer
• Status: live
• Publisher: Creatify (vendor)
• License: MIT
• Source: https://github.com/creatify-ai/video-ad-reverse-engineer
• Works in: Claude Code, Codex
• Adoption: 69 GitHub stars (GitHub, 2026-10-29)

What it does

Single-skill repo from Creatify. Given a competitor video ad, it classifies the format against a 12-format catalog and runs a 7-step teardown (hook, structure, pacing, claims, CTA) to output a reusable template you can brief or regenerate. Pure know-how; Creatify's API is optional for generation.

Use when

• break down a competitor's video ad
• turn a winning ad into a reusable template
• write a brief from a reference ad

Not for

• generating the video itself

Install

• Claude Code: npx skills add creatify-ai/video-ad-reverse-engineer -a claude-code
• Codex: npx skills add creatify-ai/video-ad-reverse-engineer -a codex

More ads & UGC skills

• Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
• Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
• Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
• Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
• Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
• Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.