Google Ads API Skills (official) — guide skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>" returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the how-to page.

Google's own Google Ads skills: set up the Ads MCP, API quickstart, diagnose lost conversions and impression share.

• Type: Guide · Ads & UGC
• Slug: google-ads-api-skills
• Status: live
• Publisher: Google (vendor)
• License: Apache-2.0
• Source: https://github.com/google/skills/tree/main/skills/ads
• Works in: Claude Code, Codex, Cursor, Gemini CLI
• Requires: Google Ads MCP server (see googleads/google-ads-mcp)
• Adoption: 21,669 GitHub stars (GitHub, 2026-10-29)

What it does

Official skills in google/skills: google-ads-api-mcp-setup installs and wires the Google Ads MCP server into Gemini, Claude Code or Cursor; google-ads-api-quickstart gets credentials and a first campaigns query working in six client libraries; google-ads-api-account-diagnostics uses the MCP's GAQL tools to explain conversion drops, low lead flow and lost impression share.

Use when

• connect my agent to Google Ads
• why did my conversions drop
• set up the Google Ads API

Not for

• creative generation

Install

• Claude Code: npx skills add google/skills --skill google-ads-api-mcp-setup -a claude-code
• Codex: npx skills add google/skills --skill google-ads-api-mcp-setup -a codex
• Cursor: npx skills add google/skills --skill google-ads-api-mcp-setup -a cursor
• Gemini CLI: npx skills add google/skills --skill google-ads-api-mcp-setup -a gemini-cli

More ads & UGC skills

• Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
• Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
• Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
• Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
• Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
• Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.