Google Ads MCP (official) — model skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Google's open-source Google Ads MCP: list accounts, look up fields, run GAQL reports, including YouTube campaigns.
- Type: Model · Ads & UGC
- Slug:
google-ads-mcp - Status: live
- Publisher: Google Ads API team (vendor)
- License: Apache-2.0
- Source: https://github.com/googleads/google-ads-mcp
- Works in: Claude Code
- Requires: Google Cloud project + OAuth credentials, Google Ads developer token (Explorer access), Python 3.12+, pipx
- Adoption: 1,096 GitHub stars (GitHub, 2026-10-29)
What it does
Official MCP server from the Google Ads API team. Tools: search (GAQL queries), get_resource_metadata and list_accessible_customers, plus resources for the API discovery document, metrics, segments and release notes. Read-only, so it is safe for reporting on Search, PMax and YouTube video campaigns from day one.
Use when
- report on Google/YouTube ad performance
- which campaigns lost impression share
- feed results into the next creative brief
Not for
- creating or editing campaigns (read-only)
Install
- Claude Code:
claude mcp add google-ads-mcp -e GOOGLE_PROJECT_ID=<project> -e GOOGLE_ADS_DEVELOPER_TOKEN=<token> -- pipx run --spec git+https://github.com/googleads/google-ads-mcp.git google-ads-mcp
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt