Ad Creative (Marketing Skills) — guide skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>" returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the how-to page.

Generate and iterate ad headlines, primary text and full variations for any platform, using your performance data.

• Type: Guide · Ads & UGC
• Slug: marketingskills-ad-creative
• Status: live
• Publisher: Corey Haines (community)
• License: MIT
• Source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/ad-creative
• Works in: Claude Code, Codex, Cursor
• Adoption: 57,270 GitHub stars (GitHub, 2026-10-29)

What it does

The ad-creative skill from the most-installed marketing skills repo. It reads your product-marketing context and past learnings, asks platform, format, audience awareness and constraints, then writes headline/description/primary-text variations by angle and iterates on CTR, conversion and ROAS data. Distinct from marketingskills-video, which we already list.

Use when

• write ad copy variations
• scale creative from what's working
• Google RSA or Meta primary text

Not for

• video or image generation

Install

• Claude Code: npx skills add coreyhaines31/marketingskills --skill ad-creative -a claude-code
• Codex: npx skills add coreyhaines31/marketingskills --skill ad-creative -a codex
• Cursor: npx skills add coreyhaines31/marketingskills --skill ad-creative -a cursor

More ads & UGC skills

• Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
• Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
• Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
• Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
• Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
• Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.