Meta Ads MCP (official) — model skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Meta's own hosted ads MCP: reporting, ad creation, catalogs, A/B tests, conversion lift, signals and activity logs.
- Type: Model · Ads & UGC
- Slug:
meta-ads-mcp - Status: live
- Publisher: Meta (vendor)
- License: proprietary
- Source: https://developers.facebook.com/documentation/ads-commerce/ads-ai-connectors/ads-mcp-server/ads-mcp-server-overview
- Works in: Claude Code, Any MCP client
- Requires: Meta ad account, ads_mcp_management + ads_read/ads_management permissions
What it does
Meta-hosted MCP server at mcp.facebook.com/ads, in open beta since April 29, 2026. Seven tool groups cover reporting, ad creation and management, catalogs, signals and datasets, troubleshooting, A/B tests and conversion lift studies, and activity logs. Sign-in is Facebook Login for Business (no developer app needed in the consumer path); business admins can set MCP rules that limit what agents may do.
Use when
- read my Meta ad results in chat
- upload new creatives as paused ads
- run an A/B test or lift study
Not for
- generating creatives
- ad accounts you don't control
Install
- Claude Code:
claude mcp add --transport http --client-id <META_APP_ID> meta-ads https://mcp.facebook.com/ads - Any MCP client:
https://mcp.facebook.com/ads
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt