Microsoft Advertising MCP (official) — model skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Microsoft's hosted read-only Ads MCP: accounts, campaigns, ad groups, ads, keywords and asset groups for audits.
- Type: Model · Ads & UGC
- Slug:
microsoft-advertising-mcp - Status: live
- Publisher: Microsoft Advertising (vendor)
- License: proprietary
- Source: https://learn.microsoft.com/en-us/advertising/guides/mcp-setup?view=bingads-13
- Works in: Any MCP client, Claude.ai
- Requires: Microsoft Advertising account access (AAD or MSA sign-in), Entra ID app registration via Azure CLI for Claude and ChatGPT
What it does
Microsoft-hosted MCP server at partner.api.bingads.microsoft.com/ext/mcp/vnext, in open pilot with read-only access since June 2026. Tools such as GetAccounts, GetCampaigns, GetAdGroups, GetAds, GetKeywords, GetAssetGroups and GetAudienceAssociations return live account data and never modify it. Sign-in is Microsoft Entra ID OAuth (work or personal Microsoft accounts); Claude and ChatGPT need your own Entra app registration, while GitHub Copilot in VS Code signs in interactively.
Use when
- audit Microsoft Ads accounts in chat
- list campaigns, ads and asset groups before a creative refresh
- check keywords and audiences across many client accounts
Not for
- creating or editing campaigns (read-only pilot)
- generating ad creatives
Install
- Claude.ai:
Settings → Connectors → Add custom connector → https://partner.api.bingads.microsoft.com/ext/mcp/vnext (your own Entra OAuth client ID) - Any MCP client:
https://partner.api.bingads.microsoft.com/ext/mcp/vnext
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt