Motion Creative Analytics MCP — model skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Motion's read-only MCP: top ads by ROAS/CPA/CTR, creative transcripts, demographics, AI tags and competitor Inspo.
- Type: Model · Ads & UGC
- Slug:
motion-creative-analytics-mcp - Status: live
- Publisher: Motion (vendor)
- License: proprietary
- Source: https://help.motionapp.com/en/articles/14315735-motion-mcp
- Works in: Claude Code, Any MCP client, Claude.ai
- Requires: Motion account (14-day trial at sign-in), Owner, Admin or Collaborator role, Connected Meta ad account
What it does
Motion (motionapp.com) exposes its Creative Analytics to any MCP client at projects.motionapp.com/mcp with OAuth sign-in. About 13 read-only tools cover creative insights and summaries, ad transcripts, demographic breakdowns, saved reports, AI-tag values, workspace brand and competitors, plus Inspo search of any brand's ad library. The agent turns 'which hooks and formats win on Meta' into the next creative brief; it cannot change ads or spend.
Use when
- which of my Meta ads and hooks win on ROAS or CPA
- pull transcripts of my top ads into a brief
- compare my creative with a competitor's ad library
Not for
- TikTok, YouTube or LinkedIn data (Meta only for now)
- editing ads or budgets (read-only)
- generating creatives
Install
- Claude Code:
claude mcp add --transport http motion https://projects.motionapp.com/mcp - Claude.ai:
Settings → Connectors → Add custom connector → https://projects.motionapp.com/mcp - Any MCP client:
https://projects.motionapp.com/mcp
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt