Motion Creative Strategy Skills — guide skill for ads & UGC

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Motion's creative-strategy skills: brand intake, review mining, angles, hooks, 45+ visual formats, ad mechanics.

• Type: Guide · Ads & UGC
• Slug: motion-creative-strategy-skills
• Status: live
• Publisher: Motion (Alysha) (vendor)
• License: MIT
• Source: https://github.com/motion-team/creative-strategy-skills
• Works in: Claude Code, Codex, Cursor
• Adoption: 185 GitHub stars (GitHub, 2026-10-29)

What it does

Eight skills by Alysha, Creative Strategy Lead at Motion (the creative-analytics platform). brand-intake and review-audit build a brand context and customer language bank; creative-strategy-engine maps pain x persona x awareness angles; hook-writing, hook-tactics (35+ tactics) and hook-voice-patterns write feed-native hooks; creative-mechanics and visual-formats (45+ Meta formats) turn a hook into a full concept with a visual structure.

Use when

• write hooks for an ad
• find new messaging angles
• choose a visual ad format

Not for

• generating the media
• account analytics

Install

• Claude Code: npx skills add motion-team/creative-strategy-skills -a claude-code
• Codex: npx skills add motion-team/creative-strategy-skills -a codex
• Cursor: npx skills add motion-team/creative-strategy-skills -a cursor

More ads & UGC skills

• Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
• Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
• Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
• Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
• Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
• Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.