Snapchat Ads MCP (official) — model skill for ads & UGC
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Snap's hosted read-only Ads MCP: agents read Snapchat campaigns, ad squads, ads and stats with your own permissions.
- Type: Model · Ads & UGC
- Slug:
snapchat-ads-mcp - Status: live
- Publisher: Snap Inc. (vendor)
- License: proprietary
- Source: https://developers.snap.com/marketing-api/Ads-MCP/Introduction
- Works in: Claude Code, Codex, Gemini CLI, Any MCP client, Claude.ai
- Requires: Snapchat Ads account (Business Manager member), Organization Admin or Business Admin approval for each agent
What it does
Snap-hosted MCP server at mcp.snapchat.com/ads that connects Claude, Codex, ChatGPT, Gemini CLI and Antigravity to the Snapchat Ads API. This release is read-only: agents read organizations, ad accounts, campaigns, ad squads, ads and performance data but cannot create, change or delete anything (writes are planned). Access is self-service: an organization admin approves each agent at sign-in, each member authorizes their own access, and every agent uses a Snap-registered client id.
Use when
- read Snapchat ad results in chat
- compare Snap creatives by spend and swipe-ups before the next batch
- audit Snapchat accounts across ad squads
Not for
- creating or editing Snap campaigns (read-only for now)
- generating ad creatives
Install
- Claude Code:
claude mcp add --transport http --client-id claude-snap-ads snap-ads https://mcp.snapchat.com/ads && claude mcp login snap-ads - Claude.ai:
Settings → Connectors → Add custom connector → https://mcp.snapchat.com/ads - Codex:
codex mcp add snap-ads --url https://mcp.snapchat.com/ads --oauth-client-id codex-snap-ads && codex mcp login snap-ads - Gemini CLI:
gemini mcp add --transport http snap-ads https://mcp.snapchat.com/ads - Any MCP client:
https://mcp.snapchat.com/ads
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt