Triple Whale MCP (official) — model skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>"returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the how-to page.
Triple Whale's read-only MCP: revenue, ROAS, spend and attribution by channel for DTC brands, in any agent.
- Type: Model · Ads & UGC
- Slug:
triple-whale-mcp - Status: live
- Publisher: Triple Whale (vendor)
- License: proprietary
- Source: https://kb.triplewhale.com/en/articles/15656798-triple-whale-mcp
- Works in: Claude Code, Any MCP client, Claude.ai
- Requires: Triple Whale plan (Foundation, Automate or Enterprise), OAuth2 sign-in or MCP Read API key
What it does
Triple Whale's hosted MCP (mcp.triplewhale.com/v1/mcp, OAuth2 or a read API key) lets Claude, ChatGPT or Cursor query a store's unified marketing, sales and attribution data. The agent compares ROAS, spend and revenue across channels and timeframes, then uses that as context for the next creative test. Read-only: it cannot change campaigns, budgets or ad accounts.
Use when
- which channels and campaigns drive real ROAS
- pull last week's ad spend and revenue into a creative review
- attribution context before scaling a winning ad
Not for
- creative-level hook or format analysis (attribution, not creative tagging)
- editing campaigns (read-only)
Install
- Claude Code:
claude mcp add --transport http triple-whale https://mcp.triplewhale.com/v1/mcp - Claude.ai:
Settings → Connectors → Add custom connector → https://mcp.triplewhale.com/v1/mcp - Any MCP client:
https://mcp.triplewhale.com/v1/mcp
More ads & UGC skills
- Ecommerce video ad skills for Claude Code and AI agents: Product videos that sell on TikTok, TikTok Shop, Reels and Meta: angle, hook, format, script, rules, variants.
- Turn a product into scroll-stopping video hooks: The first 3 seconds of a product video: frame, line and text that agree, from a 70-line hook bank.
- Open-source alternative to Arcads: AI UGC ads: AI UGC ads with an AI actor holding your real product: face, voice and label locked, labelled.
- Turn one winning ad into a creative testing plan: How many ads to test, what to change, when to judge, kill or scale — concepts Meta sees as different.
- Turn a product into a dropshipping guide reel: The faceless "comment GUIDE" reel: product hook, a marker pointing at cost and price on a laptop, a skyline ending.
- Turn product photos into a viral product hook: Find a hook that already sells, then remake it with your product as phone or security-cam footage on Seedance 2.5.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Grok and any agent that reads SKILL.md:
npx skills add vargHQ/skills --skill varg-ai, or point it at the skill's SKILL.md - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt