Turn winning competitor ads into new AI video ad angles — guide skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://varg.ai/how-to/api/search?q=<what the person wants>" returns the matching how-to page and the best skills with install commands, as markdown (Russian works too). Full index: https://varg.ai/how-to/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the how-to page. From a terminal: curl -fsSL https://varg.ai/install | sh installs the vargai CLI (https://varg.ai/how-to/cli.md): vargai search and vargai install <slug> with no key, every varg model after vargai login.

Breaks down winning ads from the Meta Ad Library or TikTok Creative Center and turns them into 10-20 original concepts for your product.

What it does

Ranks competitor ads by winner signals (running 30+ days, many variants, reach) and breaks the top ones down with varg video_analyze: hook, angle, format, offer, proof, CTA and awareness level. It then maps which angle × format cells the market already runs and generates 10-20 new concepts for your product, using only claims you can prove. Every concept passes an originality check (ideas and structure reused, never footage, music, voice or copy) and goes to a varg skill to produce. Tested: a German drink-test sticker reel remixed into a car seat gap filler ad; the analysis cost 5 credits per ad.

Example repo for ecommerce agents: https://github.com/vargHQ/ecommerce-ai-video-skills

Use when

Not for

Install

Models it drives: video-analyze

Example output

https://s3.varg.ai/files/194b94d0-58ff-4e8b-91de-4f1959d04013/file_a2aa0853b683.mp4 — example (credit: varg)

More ads & UGC skills